A love of music. A passion for innovation. A flair for industrial design. A quest for detail. The innate ability to prove the naysayers wrong time and time again. This is who we are. Like many audiophiles, David Salz has spent decades refining his music listening experience. He is truly passionate about using objective listening tests to create cables that preserve the finest details and expression of music. The closer we get to bringing the intensity and beauty of live music to your listening room, the closer we have come to achieving our goals.

It began in 1980, when David realized the only way to discover what was being lost by a cable was to remove it altogether. Instead of simply comparing cables, he began testing them against virtually perfect direct connections made by docking components together with custom adapters. The knowledge gleaned from decades of these tests led to several patents as David continued to develop cable designs that sound closer and closer to the ultimate purity of a direct connection. In short, David developed more effective testing that provided real answers and real solutions, not just different results.

In the ’90s David partnered with V.P. / Operations, Sara Flaaten, and together they moved the company in a direction of steady growth and progress with dedication to loyal, well-trained staff and excellent customer service; people that take pride in creating a product that truly does live up to its reputation. Try Wireworld cables for yourself if the feeling of a live performance is what you want for your listening experience.

The goal of Wireworld’s patented DNA* Helix cable technology is to enable listeners to experience their music without the losses and colorations normally caused by cables. Polygraph testing shows that the primary sonic effects of cables are caused by electromagnetic effects. The effect called eddy current resistance, which increases as strands are twisted, is especially problematic because it masks quiet musical details. To overcome those issues, the strands in the DNA Helix designs are completely parallel, providing the most direct signal path for the lowest eddy current resistance. These parallel strands run within layered flat conductors that channel electromagnetic energy and reject interference. Furthermore, in the analog cables, the spacing between the positive and negative conductors is fine-tuned by ear to match the pure sound of a direct connection. The effect of that tuning is like focusing a lens, with the beautiful textures and dynamics of live music coming into vivid 3-D focus when the spacing is just right. (*Delineated Neutralizing Array)